We all know that videos are a powerful way of attracting customers. How common is it to see someone deeply engrossed in a video on their mobile device or laptop? In just a few years, it will take an individual more than 5 million years to watch the amount of video that will cross global IP networks each month. Every second, over a million minutes or almost 17,000 hours of video content will cross the network by 2021, according to Cisco.
In just one second – more video will move across the internet than you could watch in almost two years of doing nothing else, including sleeping. Online video is changing how businesses and brands communicate with customers and how we communicate with one another. Statistics show that as video consumption continues to increase year-over-year consumers are finding more ways to consume video. The relationship between video, consumers, and advertising is a symbiotic one that grows and thrives together. 45% of people watch more than an hour of Facebook or YouTube videos a week that translates to 100 million hours of video being watched every day on Facebook alone. With this extreme rate of consumption, 46% of marketers plan to add Facebook video to their content strategy in the next year. Video advertising via social media is expected to grow to US $17 billion by 2021.
The Global Problems With Today’s Digital Video Advertising
Consumers want a good user experience when they watch videos and it’s something that the online video industry has been promising for years. However, when it comes to content that is supported by advertising, the market is broken, and the user experience is diminished.
Day after day, site after site, the same pre-roll ads are delivered 10 times in a row no matter what the video content is. For example, on the CNN, ESPN, and NFL websites, the same exact ad can often be seen running on every clip watch. On certain sites, the content being watched is available in HD quality, but the pre-roll ad is delivered in SD quality. Some websites will deliver a 4:3 ad inside a 16:9 player. One site will run a 30-second pre-roll ad before a video clip that is only 30-45 seconds. Ads often tend to pop-up in the most random and inappropriate moments.
The VENDIO Solution
Vendio is a digital advertising platform designed with video in mind. This platform bridges the communication gap between a publisher’s media, viewer interest and the advertiser by connecting relevant ads to the publisher’s media being consumed by the viewer. The platform is built around smart contracts that are executed using Vendio tokens.
The Vendio Platform implements a proprietary tagging algorithm appended to a piece of video content at specific times during a specific video duration, selected by the publisher. These tags accurately describe the visual content being displayed during the specific period of time selected. The data contained within these tags is then shared with potential advertisers of the publisher’s choice who select the best advertisement to match the specific content tagged by the publisher at the specifically selected timeframe. This type of advertisement becomes the most relevant targeted market ads for video advertising ever introduced to the industry. The advertisement is no longer haphazardly chosen or displayed at random times. Instead, it is selected specifically to match whatever is being viewed on-screen during the selected time.
The Vendio DEMO
Vendio is developing a platform to bringing its digital advertising services to a new level. The next stage in its development is the release of the platform which will allow advertisers and publishers to connect the most relevant advertisements and content for the most visceral viewer engagement. The Video Interactive Platform (VIP) will utilize its own tokens known as VendiCoins – VENDI, to feed all in-app and on-site transactional processes. The platform is expected to be ready for release in late 2018 with continued development into 2019 You are encouraged to test the platform demo, which is available for viewing by visiting: https://app.atomic.io/d/YEotkFpnGG6t
Vendio Token Sale Overview
VENDI token is ERC-20 Ethereum-based utility token which can be used in multiple ways inside Vendio Platform, such as:
Advertising placement fees
Means of payment for vendor’s goods offered on their websites
In App purchases
Pay for all in App fees
All the prices on the platform will be determined in tokens at more favorable rates than in fiat currency and/or cryptocurrency.
Vendicoin token VENDI – is the core of all transactions made in the Video Interactive Platform (VIP). No payment or transaction can be conducted without VENDI, which is regulated by smart-contracts. The primary issue of VENDI tokens will be after the Token Sale.
Customers that would like to pay for services in fiat rather than Vendicoins pay 25% extra cost. Clients can do both – token and non-token system usage, but the use of VENDI tokens offers significant benefits like discounts.
Here are the pre-sale round details of Vendicoins
If you want to know more about Vendicoins, Below are some useful links where you can find more pieces of information about their ICO.
Official Website: http://vendicoins.com
BitcoinTalk Ann: https://bitcointalk.org/index.php?topic=2912833.0
Facebook Page: https://www.facebook.com/VendiCoins/
Twitter Page: https://twitter.com/VendiCoins
Youtube Channel: https://www.youtube.com/channel/UCV7d0wr0huw3GpZyeU-MP5A